Zura was a passion project that represents my love of music. The project was initially inspired by one of my foster kitten that I had. He was full of curiosity, energy and spirit, but still so comforting and loving. So, I wanted to convey, curiosity, energy but ease, and comfort with this design.
.png)
PROJECT
Zura is a music/audio streaming mobile application to create an immersive artistic experience.
Mission Statement
"Live Life Loud"
Zura mission is give everyone a platform that builds community,promotes creativity and to be an app that can be a musical companion.
Vision StatementZura envisions a cultural platform where everyone can connect with one another and share an immersive creative and a rustic experience with no restraints of quality disruption.
Value Statement Zura’s core value includes: compassion, Innovation, creativity and curiosity - “Live Life Loud”.
CURRENT CHALLENGE
Zura need strong brand identity and individuality to stand apart amount its Competitors
TASK
Create an mobile application that is user-centered, accessible and incorporates Zura’s values and promotes creativity.
TARGET AUDIENCE
Zura’s target market is demographics between the ages of 17 to 30 years of age.
Defining User Need
Convenience, Rich Content, and Up to date personalized suggestions. Users want easily access to their playlist with, as well as up to date information with their artists and more personalized suggestions.
STUDYING THE USERS
To learn more about the user, I conducted user observation to define the specific user habits, wants and needs and to focus on the pain points that users have.
RESULTS
After conducting user observation, I identified that users want : Easy to use UI, Frequent Update with ease of access to favorite artists, personalized playlists for the user.
SCENARIO:
Demi is a high school senior student. She lives with her parents in the suburbs. Since the Covid-19 pandemic, she has been attending school online and on and off in person. Due to the lockdown, she has been doing all of her school work from home. She is currently studying to attend university of Toronto for next year. She loves to listen to her favorite tunes while she studies. She loves discovering new artists and stay up to date with new releases.
EXPECTATIONS:
To see the figma prototype, click here.
.gif)
